31 Days to a Better Blog – Day 1: Write an Elevator Pitch
The List Life is starting 2013 off with a 31 day project that will hopefully reinvigorate and restructure the nature of the blog.
31 Days to Building a Better Blog (31DBBB) is a project that started in 2007 and was designed to take bloggers through 31 (plus a bonus 7 at the end) different lesions and tasks to supercharge your blog. These range from things like writing an elevator pitch for your blog (today’s task), making your blog mobile friendly, to paying special attention to your readers. Darren Rowse, the author of ProBlogger and the 31DBBB ebook has several other fantastic projects, workbooks, and ebooks. I highly recommend subscribing to his blog ProBlogger (here)
The goal of this project, to me, is two-fold. First it is to help get me in the mindset and habit of being a serious blogger. I think part of my issue that I have had at consistently being present here at The List Life has been that I have viewed the project as a hobby on the side and not as a passion. The issue is that I am passionate about the life change, self-improvement, experimentation, goal setting, and the like. It’s in the delivery and output of writing that the passion hasn’t been there. Now it’s time to put my overalls on, and get to work.
The second reason for doing this project is to intentionally have it in the market space. I like the idea of letting our readers have a transparent relationship with our blog. People should know what goes on behind the scenes here at The List Life. After all, the blogging itself is a form of self improvement for me, and that’s what this is all about.
Day 1: Write an elevator pitch for your blog.
[quote style=”1″] An elevator pitch […] is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. ~ Wikipedia[/quote]
The concept is pretty simple. What if you stepped into an elevator and discovered that the individual standing next to you was the perfect person for you to pitch your product, service, idea, or dream to. If they were the perfect customer or investor, and you only had from the ground floor to whatever floor they are going to get off at, how would you pitch your idea to them and get them interested in taking the next step with you?
In writing this “thirty seconds to two minutes” turns into just about 100 words. That is the goal.
So I sat down with my notepad and started to brainstorm about the elevator pitch for our website. In the early days of our site I developed a tagline that sits next to the logo at the top of our website.
For the purposes of this project this serves as a totally viable short elevator pitch; but I also wanted to develop a longer version.
After much writing and thinking here is what I ended up with:
[quote style=”1″]Most people feel as though we are always one step behind where we should be. Life would be so much better and easier if we just had a little more. A little more time in our day, a little more money in our pocket. Just a little more opportunity, then we would be able to lose the weight, go back to school, or work on our hobby. Our “best life” is always just out of reach from our means.
The List Life is a blog that teaches and inspires people to live their goals and dreams despite their means.[/quote]
There it is, 100 words exactly. I think this sums up what we do here quite well. What do you think? Leave a comment below and let us know.
- Steve Fekete
- January 2, 2013
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